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ABOUT US

Power Drinks has over 20 years' experience in creating cutting-edge drinks.

The project started with the aim of revolutionising the soft drinks market by offering ground-breaking ideas and designing unique formats. Our enthusiasm for innovation led us to create previously unknown categories and products.

In the middle of the 90s we launched Power Original® which set the company on its current path. Our classic energy drink is more popular than its competitors thanks to its flavour, quality and ingredients. Power Original® is currently available in several European countries, South America, Africa and the Middle East.

In a highly competitive market, we know that maintaining quality is our most important commitment to customers, and have achieved this by establishing highly demanding production parameters. Our other key advantages are competitive pricing, the use of high quality raw materials and excellent production facilities.

INNOVATING TO GROW TOGETHER

One of our missions is to help other companies to find the one product that will make them stand out and grow.

We develop customised projects in collaboration with our clients and partners. We take charge of the entire process, from the concept and branding to the final product.
Today, many of these products are in distribution and are found on store shelves with impressive stock rotation. These achievements are due to the businesspeople who place their trust in us, collaborating with us to make them possible.

Some of our successful projects: 
GECKO Caramel Vodka, VIA NATURE functional juices, etc.

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We have an extensive portfolio with huge potential for growth.

20 years designing powerful experiences

WHY CUSTOMISE?

Packaging began its existence as a basic need: products needed containers. However, it has now become an increasingly important display method for brands. Consumers make shopping decisions with the packaging in their hand and its design and branding are the determining factors when they make their choice.

At Power Drinks we offer product customisation with your own brand. An unmissable opportunity to give the public a full experience, what is known as a "brand experience".

Our wide-ranging product portfolio includes ideal alternatives for each product, by drink type and packaging type. We take charge of the entire process, including adapting your brand to create a fully customised product. Dozens of successful products are a testament to our expertise.
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PUBLICITY SECTOR 

Our customisation skills mean that we can bring a brand or marketing campaign to the packaging. Reaching a wider audience through product sampling at events or in the street.

The ideal prop for launching an energetic publicity campaign. No one says no to a soft drink: the perfect way to communicate and to make an impression.
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FOOD SECTOR

We can develop your branding project and product. Creating the image, product samples, etc. We can also provide the advice you need for your project based on our many years of experience in the market.

You will also have access to our extensive range of standard products and flavours to create your own brand.
Our technological production and work flexibility means the manufacture of every project can be tailor-made.
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HORECA SECTOR

We cover everything from energy drinks, spirits and mixers to soft drinks. Having an own brand expands a customer's experience and creates a lasting memory of a bar.

At present our customised products have a strong presence in numerous entertainment venues. For example, they might be branded with the name of a venue, be used to create an own brand or used as limited editions for events. Endless opportunities for creating a unique experience.

EXAMPLES OF OUR CUSTOMISED PRODUCTS

"We wanted to put our nightclub logo on some cans for an event. It turned out so well we decided to keep our own-brand energy drink.""

Franz Krause - Events Promoter

"We were thinking about customising a drink with our brand for a marketing action. Power Drinks' response was highly professional and we were very happy with the end result."

Alfonso Delgado Motril - Marketing Director

Discover our Ideas Laboratory.
Innovation projects and business opportunities.
Power Drinks

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